Obamov uspeh na zadnjih ameriških predsedniških volitvah je v veliki meri pripisati uspešni rabi tarčnega naslavljanja volilcev, uporabe javno dostopnih podatkov in velikega podatkovka in analitike, ki je prepoznala verjetne volilce demokratske opcije in prejela poseben targetiran poriv, da je odšla na volitve.
Veliko podatkovje vstopa v politični boj in sledeč članek kaže, kako velike naftne družbe v Kanadi prepoznavajo potencialne podpornike svoje agende s pomočjo tehnik velikega podatkovja in jih novačijo. Več na Motherboard:
“
Most political campaigns, many major retailers
and large businesses, and even liberal NGOs use advanced database software to
try to identify and maintain voters and customers. It probably
shouldn’t be surprising that in the age of big data, PR firms and oil companies
are tapping robust analytics and tracking tools to try to convert
ideological proponents.
and large businesses, and even liberal NGOs use advanced database software to
try to identify and maintain voters and customers. It probably
shouldn’t be surprising that in the age of big data, PR firms and oil companies
are tapping robust analytics and tracking tools to try to convert
ideological proponents.
“
